{"title":"Case Files","description":"\u003ch2\u003eShopify Website Portfolio \u0026amp; Case Studies\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eI could tell you what I do. I’d rather show you.\u003c\/strong\u003e Case Files is the Studio Von Terrible evidence room. A growing collection of Shopify websites, SEO work, branding, content, digital problem-solving and business transformations created for small businesses that deserved better online.\u003c\/p\u003e\u003cp\u003eEvery project starts somewhere different. Some businesses need a completely new Shopify website. Some arrive with a website that has outlived its usefulness. Some need stronger SEO, clearer content, better structure, more personality or a digital presence that finally reflects the quality of the business behind it.\u003c\/p\u003e\u003cp\u003eBased on the \u003cstrong\u003eMornington Peninsula in Victoria\u003c\/strong\u003e, Studio Von Terrible works with businesses locally, across Frankston, Melbourne, regional Victoria and beyond. The industries change. The size of the project changes. The objective stays the same: understand the business properly, identify what matters and build something the internet is far less likely to ignore.\u003c\/p\u003e\u003ch2\u003eReal Businesses. Real Website Projects.\u003c\/h2\u003e\u003cp\u003eThese are not speculative concepts, fake brands or theme demos dressed up as client work. The Case Files document \u003cstrong\u003ereal small business website projects, Shopify builds, website redesigns, SEO work, content strategy and digital improvements\u003c\/strong\u003e created around genuine businesses with genuine customers and genuine commercial goals.\u003c\/p\u003e\u003cp\u003eThe interesting part of website design is not making a pretty homepage in isolation. It is working out how a real business should be structured online, what customers need to understand, what Google needs to understand, where the opportunities are and how all of those moving parts fit together without turning the website into a committee meeting.\u003c\/p\u003e\u003cp\u003eEach project has its own constraints, priorities and strange little problems. Good. Those are usually my favourites.\u003c\/p\u003e\u003ch2\u003eShopify Website Projects With a Business Behind Them\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eEvery Shopify website in the Case Files was built for a specific business, not for a generic industry stereotype.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe platform provides the technical foundation. From there, website design, copywriting, content structure, customer journeys, search strategy, imagery and custom Shopify development are shaped around what the business needs.\u003c\/p\u003e\u003cp\u003eSome projects need ecommerce. Some need bookings, enquiries, services, visitor information, campaigns, events, products, resources or several of those things at once. Some need a focused website with a small number of pages. Others need a much larger content structure with multiple landing pages and entry points.\u003c\/p\u003e\u003cp\u003eThe point is not to make every project look like Studio Von Terrible. The point is to make every project feel unmistakably like the business it belongs to.\u003c\/p\u003e\u003ch2\u003eWebsite Redesigns \u0026amp; Rebuilds\u003c\/h2\u003e\u003cp\u003eNot every Case File begins from scratch.\u003c\/p\u003e\u003cp\u003eSome businesses already have a website, but the business has moved on without it. The branding has changed. Services have expanded. Mobile performance is poor. Content has become tangled. SEO foundations are missing. The website no longer explains the business clearly or gives customers an easy path through it.\u003c\/p\u003e\u003cp\u003eA \u003cstrong\u003ewebsite redesign or Shopify rebuild\u003c\/strong\u003e starts by understanding what should be preserved as well as what needs to change. Existing content, rankings, customer behaviour, important URLs and useful functionality are considered before anything gets enthusiastically demolished.\u003c\/p\u003e\u003cp\u003eIf something works, I want to know. If something does not, I want to know why. Rebuilding for the pleasure of rebuilding is not a strategy.\u003c\/p\u003e\u003ch2\u003eSEO Built Into the Work\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eThe Case Files are not only about design.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSearch strategy sits underneath the website work too. Page structure, keyword research, copywriting, metadata, headings, internal linking, image optimisation, alt text, technical foundations and search intent are considered as part of building a website that search engines have a fighting chance of understanding.\u003c\/p\u003e\u003cp\u003eFor existing businesses, the work might also involve identifying missing content, strengthening important pages, improving local search relevance, protecting useful existing URLs or creating new landing pages around real search opportunities.\u003c\/p\u003e\u003cp\u003eThe visual result matters. So does whether anybody ever finds it.\u003c\/p\u003e\u003ch2\u003eWebsite Copywriting, Content \u0026amp; Structure\u003c\/h2\u003e\u003cp\u003eMany businesses do not arrive with perfectly written website content. Nor should they have to.\u003c\/p\u003e\u003cp\u003eStudio Von Terrible projects often include \u003cstrong\u003ewebsite copywriting, content planning and page structure\u003c\/strong\u003e as part of the work. The business provides the knowledge. I turn that knowledge into content that explains what matters, answers the right questions and gives each page a clear purpose.\u003c\/p\u003e\u003cp\u003eThat content needs to work for people first, while still giving search engines enough context to understand the business. It should sound like the client, not like every other company in the industry has been sharing the same paragraph since 2007.\u003c\/p\u003e\u003cp\u003eNo generic filler. No keyword soup. No “we pride ourselves on delivering innovative solutions” unless somebody has been particularly badly behaved.\u003c\/p\u003e\u003ch2\u003eSmall Business Website Examples With Different Jobs to Do\u003c\/h2\u003e\u003cp\u003eThe businesses inside the Case Files are different because their websites need to be different.\u003c\/p\u003e\u003cp\u003eA tourism business might need detailed visitor information, attractions, tickets, parties, events and search-friendly landing pages. A retailer might need strong Shopify product structure and ecommerce. A service business might need to establish expertise, explain complicated services and generate enquiries. A personal brand might need content, authority and a completely different visual language.\u003c\/p\u003e\u003cp\u003eThis is why I do not believe in squeezing every client through the same website formula. \u003cstrong\u003eA website should be shaped around the job it needs to do.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Case Files show the range of ways that strategy translates into real digital work.\u003c\/p\u003e\u003ch2\u003eDesign, SEO, Content \u0026amp; Technical Work in One Place\u003c\/h2\u003e\u003cp\u003eOne of the advantages of working with Studio Von Terrible is that the important parts of the project do not live in separate departments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWebsite design, Shopify development, SEO, copywriting, content strategy and technical setup\u003c\/strong\u003e are considered together. A design decision might affect SEO. A search opportunity might justify a new page. A content problem might be a navigation problem. A technical limitation might change the best way to present something.\u003c\/p\u003e\u003cp\u003eKeeping those decisions connected creates a more coherent website and considerably fewer emails beginning with “I’ll check with the developer”.\u003c\/p\u003e\u003ch2\u003eThe Case File Is the Proof\u003c\/h2\u003e\u003cp\u003eA portfolio should do more than prove somebody knows how to use a design program.\u003c\/p\u003e\u003cp\u003eI want the Case Files to show \u003cstrong\u003ehow the thinking changes from project to project\u003c\/strong\u003e. What the business needed. What was getting in the way. What was built. What changed. Where search opportunities appeared. How the website was structured. Why certain decisions were made.\u003c\/p\u003e\u003cp\u003eThat is the useful part of a case study. The finished screenshots are evidence. The reasoning explains why the result looks the way it does.\u003c\/p\u003e\u003cp\u003eBecause a good website is not a pile of attractive sections. It is a system of decisions designed around a business.\u003c\/p\u003e\u003ch2\u003eSmall Business Projects From the Mornington Peninsula \u0026amp; Beyond\u003c\/h2\u003e\u003cp\u003eStudio Von Terrible is based on the \u003cstrong\u003eMornington Peninsula\u003c\/strong\u003e, with projects spanning local businesses, Frankston, Melbourne, regional Victoria and businesses further afield.\u003c\/p\u003e\u003cp\u003eThe Case Files include work across different industries, business models and project sizes. Some projects involve complete Shopify website design and development. Others focus more heavily on SEO, content, website growth or technical problem-solving.\u003c\/p\u003e\u003cp\u003eThe location changes. The villain remains suspiciously consistent.\u003c\/p\u003e\u003ch2\u003eNot a Portfolio. Evidence.\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eI do not want to tell you what I can do and hope you believe me.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eI would rather let the work demonstrate the strategy, the attention to detail, the copy, the SEO thinking, the technical problem-solving and the slightly unreasonable amount of time I spend making sure something feels right.\u003c\/p\u003e\u003cp\u003eSo inspect the evidence. Open the files. Look at the businesses before and after. See what was built and why.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYou arrive with a business you know is good. You leave with a business the internet notices.\u003c\/strong\u003e\u003c\/p\u003e","products":[],"url":"https:\/\/vonterrible.com.au\/collections\/case-files.oembed","provider":"Studio Von Terrible","version":"1.0","type":"link"}