Drawer menu
SO… WHAT ARE WE BUILDING NEXT?
Your website should keep pace with your business. Fresh products, pages, content and improvements give your customers more to explore, more reasons to come back and more ways to find you in the first place.
Need new products added? A landing page for an upcoming event? A new service to shout about? New content, collections or functionality? Or a few things around the place you’ve been meaning to improve? Whatever the business is doing next, your website should be ready for it.
Every new landing page is another doorway into your business. Another opportunity to appear for a different search, reach a new customer and bring someone into exactly the part of your business they were looking for. More pages. More products. More ways to be found. Keep building. Keep improving. Keep giving people reasons to find you.
GOOD WEBSITES ARE NEVER REALLY DONE.
There is always more territory worth claiming. Another search to appear in. Another customer to reach. Another service worth explaining. Another useful corner of your business Google hasn’t properly met yet.
Every new page gets the full Von Terrible treatment. Keyword research, strategy, copywriting, design and search optimisation. No filler pages. Another properly built doorway into your business.
New pages. More products. Better content. New functionality. Whatever the business is doing next, the website should be ready for it.
New service? New offering? More information your customers need? Give it a proper page instead of squeezing another paragraph somewhere it doesn’t belong.
Service pages, information pages, FAQs, experience pages, location pages, team pages and other useful additions that deserve somewhere proper to live.
Upcoming event, promotion, campaign, seasonal offer or something new you want people to find? Give it its own destination.
Purpose-built landing pages for events, promotions, launches, campaigns, seasonal activity and anything else that needs a clear place to send people.
New products, ranges or collections ready to go online? I’ll get them organised and properly integrated into the existing store.
Product uploads, collection structure, descriptions, imagery, tags, navigation and the backend housekeeping required to make the new range feel like it was always meant to be there.
Sometimes you don’t need another page. You need more from the one you already have.
New content blocks, imagery, calls to action, galleries, FAQs, forms, testimonials, information panels and custom sections added where they make the existing page more useful.
Your business has grown beyond the website you started with. Give the new parts of the operation somewhere sensible to live.
New site areas, navigation, service groups, collections, content architecture and larger additions built around where the business has gone since the original website was created.
That section you hate. The page nobody understands. The thing that feels clunky on mobile. Let me at it.
Existing pages, layouts, content and customer pathways reworked so the website better reflects the business you have now, rather than the business you had when it was first built.
Every new page creates another way into your business. Another search to appear in. Another customer to reach. Another reason to choose you.
No previous
Already have a website? Good. If it has solid foundations, I’m perfectly happy working with what you’ve got.
New pages. New products. Landing pages. New sections. Better content. Improvements to the bits that have been annoying you for six months.
If I find something lurking underneath that changes the job, I’ll tell you before we start pulling things apart.
Already have a website but need someone to keep building the thing? Good. Studio Von Terrible helps businesses improve and expand existing websites through Shopify product uploads, new pages, landing pages, collections, website content, new sections, functionality and practical website improvements.
You do not need to commission an entirely new website every time your business changes. If the foundations are sound, I would much rather work with what you have and make it better. Sometimes the smartest website development is not starting again. It is working out what the existing site needs next and building it properly.
If the product pile is growing faster than your enthusiasm for data entry, I provide Shopify product upload and website content support for businesses that need new products, ranges or collections added properly to an existing store.
Depending on the job, that might involve product titles and descriptions, images, variants, pricing, product organisation, collections, navigation, search information, internal links and the other details needed to make new products feel like a proper part of the store rather than a box-ticking exercise completed at 11:47pm.
This is particularly useful for retailers and ecommerce businesses with seasonal ranges, new suppliers, expanding catalogues or a backlog of products waiting patiently to make it online. Shopify website updates might involve a handful of products, an entirely new collection or broader improvements to how an existing catalogue is organised and presented.
Businesses change. Services appear. New audiences become important. Events need somewhere to live. A frequently asked question becomes important enough to deserve its own answer. Sometimes the original website was perfectly sensible when it launched and the business has simply outgrown it.
Adding new website content gives those parts of the business somewhere useful to live. It also creates additional opportunities for people to reach the website through search when new pages are built around genuine customer questions, services, products and search intent.
I look at where the new content belongs within the existing website, who the target audience is, what it needs to communicate, how visitors should reach it, which other pages should link to it and what search opportunity it should serve. More pages for the sake of having more pages achieves remarkably little. The right page has a job.
This is where website content strategy becomes useful. A growing business might need individual service pages, location information, detailed product or collection content, an event page, educational information or another useful doorway into the business. The aim is to give important subjects enough room to do their job without turning the website into an unexplained pile of URLs.
Not every addition needs to become a permanent main-navigation page. Website expansion also includes landing page design and development for campaigns and promotions, new Shopify collections, event pages, seasonal content, additional service information and new sections within pages that already perform well.
A useful landing page needs more than somewhere to send a link. Page design, written content, calls to action and the pathway through the page should reflect what the visitor came looking for and what the business wants them to do next.
For growing ecommerce businesses, Shopify landing pages and new collections help organise an expanding catalogue around the way customers browse and search. For service businesses, additional pages create room to explain individual services properly instead of forcing six different subjects into one increasingly exhausted paragraph.
Local businesses sometimes need the same approach for genuine geographic opportunities. A local landing page or service-area page should exist because there is useful, specific information for customers in that area, not because somebody has generated fifty copies of the same paragraph and changed the suburb name.
When there is a worthwhile search opportunity behind the work, I build new content with page structure, copy, title tags, meta descriptions, internal links and search optimisation in mind. Businesses wanting deeper keyword research, competitor analysis, local SEO or a dedicated content strategy based on search data should head to SEO & Search Strategy.
Growth does not always mean adding something new. Existing content sometimes needs attention because the business has changed, the information has dated, an important service is poorly explained or a once-useful page has become a cupboard where unrelated information goes to die.
Website content development might involve rewriting or expanding existing content, improving page structure, strengthening calls to action, reorganising information, updating imagery, improving internal links or giving an important subject enough substance to stand on its own.
Content optimisation starts with what the page is supposed to achieve. Who needs it? What are they trying to find? What should they understand before they leave? If search is part of the job, we also consider the target keywords and search intent the content should support and how the page fits within the wider website.
The point is not to keep adding words until search engines surrender. It is to make existing content more useful, more complete and easier for customers and search engines to understand.
Sometimes you do not need more website. You need the website you already have to behave itself.
Existing-site improvements might include restructuring content, improving navigation, refining awkward customer pathways, updating outdated information, fixing page layouts, improving mobile presentation, extending sections that no longer suit the business or making practical Shopify website improvements as the store grows.
Website enhancement also means recognising when a small change has consequences elsewhere. Adding a new service might affect navigation and internal links. Expanding a product range might require new collections. Creating content for a new audience might expose a gap elsewhere in the customer journey. I look at how the change fits into the existing website rather than treating every update as an isolated job.
I am happy to work on websites I did not originally build where the existing platform and foundations make sense. I will inspect what is there first. If something underneath changes the scale of the job, I will tell you before we start dismantling the machinery.
If the problem is smaller, stranger or more technical than a broader website improvement project, Villain for Hire covers defined digital jobs and troubleshooting without turning them into an unnecessarily enormous project.
Studio Von Terrible is based on the Mornington Peninsula and provides website updates, content development and Shopify support for businesses in Mornington, Frankston and Melbourne's south-eastern suburbs, as well as clients throughout Melbourne, Phillip Island, Gippsland and regional Victoria.
Most website update and Shopify support work happens remotely, so businesses in Ballarat, Bendigo, country Victoria and elsewhere across Australia are equally welcome in the Lair. Geography is rarely the problem. The seventeen products still sitting in a spreadsheet are usually more concerning.
If your existing website has solid foundations and the business simply needs more from it, improving and expanding what is already there is usually the sensible place to start. Add the useful content. Upload the products. Improve the weak spots. Build the next worthwhile piece.
If the platform, structure, design or underlying website has reached the point where expanding it means continually working around old problems, a complete Shopify Website Design & Development project might make more sense. I would rather recommend the job the business needs than condemn a perfectly serviceable website merely because replacing it would produce a larger invoice.
If you want to see what happens when website strategy, design, content, ecommerce and business problems collide, have a rummage through the Case Files.
For smaller standalone digital jobs, there is Villain for Hire. For deeper search research and SEO implementation, there is SEO & Search Strategy. If you are still staring at the options wondering which particular flavour of villainy applies, explore Work With Me or send me the problem. I will point you towards the sensible option.
